Motorsports Marketing and Sponsorships Solutions

Securing sponsorship is a long and complicated process, and sometimes takes years to build a large-budget program. NLR is dedicated to helping racers create an individualized plan that delivers unique marketing opportunities for sponsors. 

Neverlift Racing is a marketing extension for race teams to help secure endemic and non-endemic business sponsorships. We provide value and creative marketing solutions for brands in motorsports.

We have a background in motorsports and 15 years of experience in digital marketing, branding, product development, and business startups. Our deep understanding of motorsports and marketing allows us to bridge the gap between racers securing sponsorships, and providing brands with value and ROI.

Solutions we offer racers:

• Understanding your current situation, pain points, current operations, and future goals
• Improve current marketing plan and sponsorship deals
• New Sponsorship research and discovery (endemic and non-endemic) 
• Deep dive into potential sponsors and understand their marketing goals.
• Create a partnership foundation 
• Create clarity and understanding of what businesses need from sponsorships
• Finding new marketing opportunities
• Creative strategies to promote products or services
• Race team creative design strategy
• Website setup and design
• Team merchandise sales integration with the website
• Identifying B2B collaborations and opportunities
• Trackside support
• Fan activation for sponsors at race events 
• Race track pit hospitality and VIP plans 
• Personalized Marketing plans to propose to sponsors
• Social media organic content strategies 
• Paid Social media ads strategies 
• Email marketing and list growth strategies 

This program isn’t for everyone and not every racer will be able to work with NLR. This takes a lot of time, work, and dedication.